KRC and KS Dept. of Commerce to host agriculture marketing workshops
Posted: Monday, Apr 19, 2010 - 4:18pm
Sessions to be held in Marysville, Independence, Lawrence, Newton, Dodge City
The Kansas Rural Center and the Kansas Department of Commerce will host a series of five direct marketing workshops for agricultural producers beginning May 5 throughout Kansas.
The workshops are designed for all farmers and agricultural producers who are looking to expand their business through direct marketing. The sessions will cover topics such as business planning, food safety, value-added opportunities, marketing principles, agritourism and more. Guest presenters include Mercedes Taylor-Puckett (Kansas Rural Center), Steve Morris (Kansas Department of Agriculture), Becki Rhoades (Kansas Department of Commerce) and Jan Jantzen (Flint Hills RC&D).
“These workshops will interest farmers who are currently involved in direct marketing, those trying to create an identity for their farm or business, those working to identify or expand their customer base or people who are providing marketing assistance to farmers,” said Taylor-Puckett, who is the Local Foods and Farmers Market Project Coordinator with the Kansas Rural Center. “Communities across Kansas are beginning to look at the potential of regional food production as an economic development opportunity. Farmers and value-added producers will want to meet the increased demand for local foods, and these workshops will help develop a road map for direct marketing farm products.”
The locations and dates for the workshops are as follows:
US 36 and 17th Street
Memorial Hall, Civic Center
410 N. Penn Ave.
Douglas County Fair Grounds, Dreher Building
601 Main Street
Victory Electric, Hampton Room
3230 N. 14th Ave
All workshops go from 9 a.m. to 3 p.m.
Online registration is available at www.ksfarmersmarkets.org/producers/events. To ensure adequate materials and availability of lunch for all participants, advance registration is recommended. Walk-in registration will be welcome, but the availability of lunch can’t be guaranteed.
The workshops are sponsored by the Kansas Rural Center, the Kansas Department of Commerce, Kansas Department of Agriculture, Kansas State Research and Extension and USDA Risk Management Agency.
For more information, contact Mercedes Taylor-Puckett at (785) 840-6202 or mercedes [dot] taylorpuckett [at] gmail [dot] com