Workshop Three: Rapid Market Assessments with Dru Montri

As the deadline is so near, please fax your registration directly to KRC: (785) 873-3432. We’ll need a count and meal preferences by 5pm Friday, June 5th.

Learn how a Rapid Market Assessment can offer an intense one-time market-day snapshot of your market. A RMA “swat team” of “outside” market managers and other experts use simple, tested methods to: count market customers, survey customers with a dot survey, and compile market observations and recommendations. At this workshop, you will acquire the skills to participate in and conduct your own RMA.

Download Workshop Flier and Registration Form: fmtraining_workshop3_rma_web1

Note: On the previous version of registration PDF, my area code was incorrect. The correct area code is (785). The above version is revised.

Dru Montri, association manager of the Michigan Farmers’ Market Association (MIFMA), will lead a workshop focusing on Rapid Market Assessments for farmers markets on Tuesday, June 9th in Lawrence.

Developed by Larry Lev, Linda Brewer and Garry Stephenson of Oregon State University, a Rapid Market Assessment is an easy, effective and thorough means for gaining quality market research about your farmers’ market.

By conducting an RMA you can learn about consumer motivations for shopping at your market, how much consumers spend and are willing to spend at your market and surrounding businesses, total volume of market traffic, as well as a reliable estimate of market day sales. You can also customize your assessment to fit the information needs of your market. To read reports from Michigan’s RMA studies, visit MIFMA RMA Page.

Rapid Market Assessments are a valuable tool in determining the impact of farmers markets and local agriculture on municipal and county economies. Attendance at the workshop is recommended for market organizers, economic development professionals, extension agents and those who desire to support farmers markets.

The workshop will be held in the South Room of the Dreher Family 4-H Building, 2110 Harper St.  See the Google Map for directions. The registration fee is $20 and includes lunch and program materials. RSVP by Friday, June 5th.

9:30-10:00 am: Registration and Networking
10:00 am: MIFMA and the Value of RMAs
11:00 am: Overview and Purpose of Market Assessments
Noon: Lunch and FMC Strategic Planning Webinar
1:00 pm: RMA Analysis and Outputs
2:00 pm: Preparation for Mini-RMA
3:30 pm: Set-up at DLFM Tuesday Market
4-5:00 pm: Conduct RMA
5-5:30 pm Wrap-up and Final Remarks

The workshop is hosted by the Kansas Rural Center’s Farmers Market Project. Support for the workshop is provided by the Farmers Market Coalition and the USDA AMS Farmers Market Promotion Program.

For more informations contact: mercedes [dot] taylorpuckett [at] gmail [dot] com (Mercedes Taylor-Puckett) or  call 785.840.6202

As the deadline is so near, please fax your registration directly to KRC: (785) 873-3432. We’ll need a count and meal preferences by 5pm Friday, June 5th.

KRC's Market Manager Training Program is funded by a Farmers Market Promotion Program Grant: